How Often to Post on Social Media for Optimal Success
Identifying the right posting frequency can help foster social media success, but each platform has its unique best practices. There’s more to a successful social media strategy than just posting the optimal number of times, but finding the most favorable frequency will ensure you’re not overwhelming your followers but also guarantee you’re not being forgotten.
This article will provide you with all the knowledge you need to understand how often you should post on Facebook, Instagram, Twitter, and LinkedIn.
The general recommendation is to post 1 time per day on Facebook.
Posting daily on your page will allow you to increase the rate at which you gain new followers since you are increasing your profile’s visibility. It’s important to note that it’s possible to post too much and this can result in a drop in engagement.
You should not post more than 2 times per day on Facebook.
It is normally recommended to post on your Instagram feed 2-3 times per week and to not exceed more than 1 in-feed post per day. However, stories can be posted more frequently, and it’s found that posting 2 Stories per day is ideal for building a following on the app.
Building a regular cadence and maintaining consistency are key.
In general, it is recommended that you post 1-2 times per day on Twitter.
In order to keep your brand’s presence active and engaged on the platform, this amount of posts is substantial.
You should avoid posting more than 5 times per day as this will require a large time commitment and is unnecessary in terms of driving engagement and growth.
TikTok
The general recommendation is to post 1-4 times per day on TikTok.
TikTok’s algorithm has the potential to expose your brand to a whole new audience. If you can’t commit to posting this often per day, it is suggested that you select a week every so often to post multiple times per day in order to take advantage of the algorithm.
On LinkedIn, it is usually recommended to post at least once per day ensuring that you are not posting more than 5 times per day.
The more often you post on LinkedIn, the more engagement you will receive. An increase in posting cadence almost always results in an increased engagement rate on this platform.
Start Posting
While there’s more to a successful social media strategy than identifying optimal posting frequencies, finding the ideal frequency will ensure you’re top of mind with your followers without disturbing their feeds.
One post per day on Facebook, 2-3 posts per week on Instagram, 1-2 times per day on Twitter, 1-4 times per day on TikTok, and 1 time per day on LinkedIn is recommended when using social media for your business.
For a unique breakdown of post frequency, check out our social media strategy service where we identify the ideal posting schedule for your business!
