How Digital & Social Media Marketing Helps Businesses Grow
Social media is an essential part of your business’s marketing strategy. If you’re not taking advantage of social media, you’re missing out on a flexible, cost-effective way to market your business. This article will help you understand just how important social media is for your business and how it can help you grow.
1.) Expand Brand Awareness
Social media builds brand awareness in a variety of ways. It facilitates engagement with potential leads, current customers, and even lost customers.
Unlike traditional media, social media outlets offer two-way communication allowing business owners and customers to interact with your business and brand, while also offering your business the opportunity to respond directly to users and potential customers alike.
Social media marketing also gives you the opportunity to promote content making it easier for people to find, share, and learn more about your business.
Source: Semrush
2.) Stay Top of Mind
Social media gives your business the opportunity to interact with followers every time they go online and use popular websites like Facebook, Instagram, Google, and more.
An effective social media marketing strategy translates to a high ranking in the minds of consumers, helping your business attract leads, increase sales and conversions, as well as create and retain loyal customers.
Ultimately, being top of mind will result in your business being the first stop when a purchase decision is ready to be made.
3.) Increase Website Traffic
Social media posts and advertisements are key drivers of traffic to your business’s website.
A well-created and executed social media marketing plan will offer you a seamless funnel from your social media profiles to your website content, meaning more traffic, more conversions, and more money in your pocket.
We advise business owners to include live links to their website in their social media posts and profiles whenever possible. The more live links, the more people can access your content and learn about your website with one easy click.
Source: smartinsights
4.) Generate Leads
Social media marketing is a simple, no-pressure way for potential customers to discover your products or services. It also allows you to identify the types of audiences that are interested in your business.
Lead generation is an incredibly powerful benefit of social media marketing. Many platforms — like Facebook and Google — even allow you to build social media marketing campaigns with the primary goal of gathering leads.
5.) Boost Sales
As the number of people using social media continues to grow, and the sales tools on these platforms continue to advance there is no better time to take advantage of the increased sales social media can bring to your business. Social platforms continue to bring sales and social media marketing closer together with social commerce options that present a quick, and convenient way to sell to your customers.
6.) Make the Change
Taking advantage of social media marketing for your business allows you to expand brand awareness, be top of mind, increase website traffic, generate leads, and boost sales. Now that you know how social media can help your business, it’s time to add it to your digital marketing efforts.
For more info on how social media marketing can help your business, schedule a free consultation with us!
